LUXLUF / NEW YORK / 7 SEPTEMBER 2026
Meet Hailey.
Meet her Squire.
Hailey runs an event florist in New York. During her first recorded setup, she connects Outlook, Square, and her Google order sheet—and puts Sota, the name she chose for her Squire, to work.
Hailey is Sam’s friend. Her recorded setup was free. Sam helped during the session; the full recording runs 1 hour 50 minutes.
01 / THE WORKFLOW / 1:22
One client. Three tools. Her approval.
An actual client task, from reading the thread to updating the order sheet and invoice, with a follow-up drafted for Hailey to review.
- Sota checks the client thread against Square and Google Sheets, then proposes related work.
- Hailey corrects the sheet rules and approves the changes. The sheet subtotal and invoice date are then visible in the actual tools.
- The email stays a draft. The centerpiece count was already correct; the sheet change fills in the subtotal.
Read the transcript & screen context
The work hiding in her inbox.
Hailey: And now it’s reading my email and telling me Hailey: what is, like, first thing I would need to focus on?
One client edit. More admin to remember.
Hailey: If they make an edit, Hailey: then I’ll have to update the invoice Hailey: and re-invoice them, and also update on our system. Hailey: But that’s like… Hailey: and it could be easily forgotten if it’s kind of busy.
It reads the thread. Then checks the work.
Hailey picks a client event to work on. Sota gathers the conversation, invoice, and order record from Outlook, Square, and Google Sheets.
It spots the loose ends.
Sota flags an old invoice due date, a blank sheet subtotal, and a client follow-up involving an unconfirmed service.
Hailey: You found it!
Her business. Her rules.
Hailey corrects the sheet rules. Sota revises its plan and asks for approval before writing.
Hailey: So, maybe I should correct that? Sam: Sure.
The order sheet, updated.
Sota reports the sheet write and a fresh read. The updated subtotal is then visible in Google Sheets. Client amounts are hidden.
Hailey: Okay, let me go check.
The follow-up, drafted.
A payment reminder is shown as a draft in the chat. It includes the requested due date and asks about the unconfirmed service.
Hailey: I told it to email, too, and put it in my draft.
The invoice date, on her say-so.
Hailey types in Korean: Change the due date to 9/15.
Hailey: I’m interested in it changing Hailey: the due date to the 15th. Hailey: Let’s do that.
She checks Square. The date has changed.
Square shows the new due date. Hailey checks the invoice herself.
Hailey: Yup, it changed. Hailey: Yay!
Her work. Her permission.
First session, with Sam’s help. The full recording runs 1 hour 50 minutes.
Hailey: Was able to do it on its own, Hailey: with my permission.
One file. Your tools. Your say.
Four free recorded setups. Message Sam to try Squires. Hailey is a friend; her recorded setup was free.
02 / HER FIRST IMPRESSIONS / 0:50
“Easier and quicker.”
After the setup, Sam asks what surprised her. Hailey talks about connecting her tools, finding her existing file, and continuing to shape Squires around her team.
- Her words, recorded at the end of the first session.
- A first impression after an assisted setup. Continued use and longer-term results are still ahead.
Read the transcript & screen context
“Easier and quicker.”
Hailey: It was actually quicker than I imagined. Hailey: Like, easier and quicker.
What surprised her?
Sam: What was the most surprising thing to you about this?
“How easy it was.”
Hailey: Like, how easy it was. Hailey: Like, connecting all the connectors Hailey: and were really easy. Hailey: And it was able to just, like, Hailey: automatically locate which file I used. Hailey: So, that was quite shocking.
Room to make it her own.
Hailey: The fact that I could still build more Hailey: and, and I could, like, train this Hailey: to fit to my team even more. Hailey: It’s, I think it’s what makes everything really nice.
Her first day with Squires.
First session, with Sam’s help. Hailey is Sam’s friend; her recorded setup was free. The full recording runs 1 hour 50 minutes.
Your tools. Your Squire.
Start with the AI you already use.